The Mask as Technology Part 3:
Although I tried not to add onto the dozens of think pieces that are already out there about Beyonce’s latest video, “Formation,” sometimes I like to jump on the bandwagon to either use it momentarily like a free ride to a needed destination or to veer it off into my own direction.
The video has opened the door for much conversation and possibility of new connections, which to me is the main benefit of it, and there has been valid thoughts on all sides about it from the possible meanings of its symbolic artistic imagery and bringing some focus to black cultures that often have been forgotten, marginalized or denigrated, even by black people themselves, to the critiques that highlight the problematic centering of a cis-gendered, non-queer, high class, wealthy, light(er)-skinned, thinner celebrity against the marginalized realities of poorer, lower-class, heavier-set, darker-skinned, queer and transgendered people. Looking at the video and listening to the lyrics, it is difficult to ignore its use of Western capitalistic and white-centric measures of power, including Givenchy and Bill Gates, and their stark contrast against the images of disasters that affected those marginalized communities and black traditions that helped us to survive the violence and trauma created by the former. It does appear on the surface to be a form of capitalist opportunistic exploitation, appropriation and a softer silencing/erasing of marginalized cultures despite the “inclusion” of their imagery.
But as a creative writer/artist myself, I tend to look at culture and imagery more ambiguously. In trickster philosophy, various contradicting realities and meanings exist at once; we all wear various conflicting masks to negotiate with and maneuver through society at large. At the end of the day, Beyonce is a pop artist, not an activist per se, and just as I can learn and be inspired by various sources, I can be inspired by her work and apply it back to my own work.
Certain aspects of “Formation,” and responses to them, kept stirring thoughts in my mind, especially in relation to recent posts I had on this blog. Not saying all the thoughts below went through Beyonce’s mind, but these are the thoughts her video inspired in me. Let us look beyond Beyonce because it, for me, is not about her but the larger symbolism and archetypes that are part of human psyche and social cultures.
Here is a list of my (random) thoughts: