Anyone on social media has probably already come across the shitstorm of white people dressing in blackface/brownface costumes. The recent events have included dancer and actress Julianne Hough‘s Orange is the New Black costume, the 21-year-old Australian woman’s “African”-themed birthday party, the Trayvon Martin and George Zimmerman costumers, Italian fashion designer Allesandro Dell’Acqua‘s “Disco Africa” themed Halloween party and the San Diego high school football coaches who wore blackface for their Cool Runnings Halloween costumes.
When we look at these photographs, we see ignorance, insensitivity, prejudice, and disrespect, but often we do not examine how these ritualistic masquerades are part of a production of and investment in pleasure and community at the expense of people of color. The main reason why they continue is that their is an enjoyment and communal, identity-structuring power, albeit sickening, in doing so. It is no coincidence that often these blackface costumes are done during times of celebration and joy, like Halloween, birthday parties, and Christmas, as in the tradition of Zwarte Piet in The Netherlands. As holiday season comes, we see the greater occurrences of these costumes. Egbert Alejandro Martina wrote a post, “The Delicious Pleasures of Racism” about the sadistic kind of pleasure white Netherlands enjoy from dressing up as Zwarte Piet: